Hey everyone!! Happy Monday! A couple of weeks ago I was invited to a market and tradeshow event called the YEGShow (Nov 7th, 2015). This event was focused on local Edmonton fashion entrepreneurs, with some exception to some Calgary, Toronto, and Vancouver brands. With myself starting my long-time dream, a handmade jewelry company titled Jewel Sofia, and my love for community fashion events, I just had to attend and meet as many people as possible. With this event being founded and organized by Jim Duggin and Patricc Cees, who are well known in the YEG urban community, you’d think it was an urban-focused event, however, there were many other genres of fashion and accessories that were making this event appeal to a variation of attendees. Actually, talking with Jim that day, it was part of his goal to have variety at the show. He had urban wear, modest wear, leather goods, “tatted” furniture, and just a variety of talent laid throughout the venue, Latitude 53. There were so many beautiful handmade goods!
Out of the two founders I spoke with Jim (above) and it was amazing to see all the passion about the YEGshow and what he wants it to do for the community and for local business. I also asked Jim, “what are you most proud about that happened at the first YEGshow?”
His response was, “I am proud of many aspects of the event, but one of the things that stands out is the fact that so many of the brands that attended the event really took advantage of the space provided in the best way possible. For some of these newer brands this was a confidence building experience and we really got to see what their style and motif was for the first time. Gaining a space to call their own, if even for a day, helps these young and established brands make new connections with a customer base and within the industry.” He also wanted to specially thank all his volunteers.
Here are photos I snapped of some of the brands at the YEGshow. Click on the brand underneath the photos to get to their website!
My friend Andrea trying on a gorgeous faux fur scarf by Eve & Enoch.
If you look closely at the writing on this furniture, it actually says some vulgar expressions, “tattoos people would never get” as quoted by the artist. Unfortunately, I misplaced his business card, and still on the hunt for this artist’s name.
The next official “YEGshow” will be sometime in the spring or early summer of 2016. We should be expecting to see a lot of progress, in the words of Jim. In the meantime, Edmonton can expect a few “YEGshow presents:” events coming up, such as pop ups, runways, an upcoming art market and much more. I had a great time and am very excited for next years! Thanks for stopping by IYGA, have a great day!